I just saw that Jelly Entertainment has partnered with Bally’s to bring its slot games to UK brands like Jackpotjoy and Virgin Games. This means UK players will now have access to popular slots like CleoPatrick and Witches Go Wild, along with new releases like Rookie Racer and The Night Train TwinWays. This seems like a solid move for both companies. Bally’s gets fresh, engaging content for its online platforms, and Jelly continues its European expansion after entering Italy in 2024 through Microgame. They’re not stopping there either — plans for 2025 include Ontario, Romania, and South Africa.
It also looks like Jelly made some big internal changes, bringing in Steven Matsell as CEO to drive growth. Their Chief Business Development Officer, David Newstead, says this deal with Bally’s boosts their industry reputation and strengthens their position in the market. Curious to see how Jelly’s games perform in the UK market. Bally’s already has a strong player base, so this could work well for both sides. Anyone here played Jelly’s slots before? What do you think of their games?
It also looks like Jelly made some big internal changes, bringing in Steven Matsell as CEO to drive growth. Their Chief Business Development Officer, David Newstead, says this deal with Bally’s boosts their industry reputation and strengthens their position in the market. Curious to see how Jelly’s games perform in the UK market. Bally’s already has a strong player base, so this could work well for both sides. Anyone here played Jelly’s slots before? What do you think of their games?