Pragmatic Play Becomes Flutter’s Exclusive Live Casino Provider in UK & Ireland

[briannaberry]

Pragmatic Play has secured an exclusive deal with Flutter Entertainment, making it the sole supplier of live casino games for Sky Vegas, Paddy Power, and Betfair in the UK & Ireland. The agreement includes custom table games and game show content, powered by Pragmatic Play’s Smart Studio, which lets operators personalize live dealer games with custom backgrounds, voice-overs, and promotions while cutting costs. Flutter’s Commercial Director, Roisin Hogan, highlighted that the partnership fits Flutter’s innovation strategy. Since 2019, Pragmatic Play has grown from slot provider to a key live casino supplier, strengthening its market position. Is this a game-changer for live casino players, or just another industry deal?

 

[laurapaul]

Wow, this is huge for Pragmatic Play!

 

[eric06]

It’s a solid move for Flutter. But, honestly, how much better can these live games get? They’re already pretty cool.

 

[daviddominguez]

I think it’s a game-changer! Custom backgrounds and promos? That’s gonna make the experience way more personal. Players will love it!

 

[ashley94]

Not really convinced. Seems like just a marketing gimmick to me. Can’t see how it enhances gameplay, just more fluff.

 

[laurapaul]

Not really convinced. Seems like just a marketing gimmick to me. Can’t see how it enhances gameplay, just more fluff.

True, but if they can pull it off, it could attract more players. More options = more fun, right?

 

[eric06]

True, but if they can pull it off, it could attract more players. More options = more fun, right?

Yeah, but I wonder if it’ll actually lead to better games or just more flashy stuff. Only time will tell, I guess.

 

[daviddominguez]

Yeah, but I wonder if it’ll actually lead to better games or just more flashy stuff. Only time will tell, I guess.

Totally! I mean, if it brings more excitement, I’m down for it. Who doesn’t want a unique gaming experience?

 

[ashley94]

Totally! I mean, if it brings more excitement, I’m down for it. Who doesn’t want a unique gaming experience?

Fair point, but I wouldn't get my hopes too high. Companies often promise the world but deliver... well, less.