Push Gaming launch PrizeFlex, and it sounds like a big shift in how jackpots work. Unlike typical fixed or progressive jackpots, PrizeFlex is fully customizable and works with any casino game, sportsbook, bingo, or poker product—no matter the provider. That’s pretty rare in the industry.
It’s already live in places like Brazil, the UK, Sweden, and Ontario, and operators like LeoVegas and BetMGM have jumped on board. What’s interesting is that players can opt in or out without affecting RTP, and casinos don’t need to recertify games to integrate it. That could mean faster rollouts and more innovative jackpot features.
I think this is a smart move — jackpots are a huge draw, and making them more flexible and integrated across different game types could keep players engaged longer. Plus, it opens up new revenue for operators without forcing them into rigid jackpot structures.
It’s already live in places like Brazil, the UK, Sweden, and Ontario, and operators like LeoVegas and BetMGM have jumped on board. What’s interesting is that players can opt in or out without affecting RTP, and casinos don’t need to recertify games to integrate it. That could mean faster rollouts and more innovative jackpot features.
I think this is a smart move — jackpots are a huge draw, and making them more flexible and integrated across different game types could keep players engaged longer. Plus, it opens up new revenue for operators without forcing them into rigid jackpot structures.